Packaging
Packaging should protect what matters and then get out of the way. Excess is not evidence of value.
Protection first
Packaging exists first to protect the object through storage, handling and transport. Luxury presentation should come from proportion, material and execution rather than empty volume or unnecessary layers.
2030 plastic target
The House aims to phase out virgin fossil-based single-use plastic from client packaging by 2030, subject to protection, safety and regulatory requirements. Progress should be measured by real packaging components rather than broad language.
Material evidence
Paper, board, textile, plastic, coatings, inks and adhesives should be specified by actual composition and sourcing evidence where relevant. Recycled or certified content should be supported by supplier documentation before publication.
Weight and volume
Packaging weight, dimensional efficiency and avoidable empty volume should be reviewed as part of design. A lighter system is not automatically better if it increases damage or replacement; the whole function matters.
Reuse and separation
Where practical, the client should be able to reuse or correctly separate packaging without needing specialist knowledge. Mixed materials and decorative components should earn their complexity.
Future evidence
The House will publish packaging performance only after the first commercial system exists and a baseline can be measured.