Commitments
Make fewer things. Know where they came from. Keep them in use. Account for what remains. These are targets for the House to work toward, not claims of current performance.
Evidence before claims
L’INCONNU will not describe a material, product or operation as sustainable, green, responsible, regenerative, circular or low-impact without evidence that supports the specific claim. Carbon, water, waste and material baselines should be measured before reduction claims are published.
- Targets are labelled as targets until evidence shows they have been achieved.
- Material claims should identify the standard, evidence or traceability record behind them.
- Missed targets belong in the public record rather than being quietly removed.
Materials
By 2030, the House aims for strategic materials used in permanent products to have documented origin, supplier traceability and an appropriate sourcing standard or evidence record. Certification can support a decision, but it does not replace material judgement.
Longevity
By 2030, every permanent product category should have a documented care or repair path. Design approval should consider ageing, repairability, replaceable components where relevant and whether the object is intended to remain useful and desirable over time.
Packaging
The House aims to phase out virgin fossil-based single-use plastic from client packaging by 2030 while reducing unnecessary packaging without reducing protection, dignity or presentation quality.
- Packaging should protect the object first.
- Material weight and empty volume should be measured rather than hidden behind luxury theatre.
- Reusable, recycled or responsibly sourced fibre-based systems should be preferred when they meet quality requirements.
Energy and operations
The House aims for renewable electricity across House-controlled permanent operations by 2030. The first operational baseline should be published before any reduction percentage is claimed. Scope boundaries and methodology should be stated alongside results.
Climate
L’INCONNU has not yet measured its greenhouse-gas footprint. A first baseline will define its boundary, method and data sources before any reduction target is set. The House will not describe itself, an object or an event as carbon neutral, net zero or climate positive, and will not use offsets to make such a claim.
Water
Water matters in Amsterdam, and in the materials a House chooses. Most of a product’s water impact usually sits in the supply chain rather than in a building, so the House intends to understand material and processing water use before publishing any water figure. No water baseline exists yet.
Biodiversity
Before the House commits to a material origin at scale, it intends to ask what that origin depends on: land, animals, water and the people who work there. This is a decision gate for sourcing, not a claim about current impact.
Digital restraint
The digital House should use performance budgets, responsive media and deliberate asset delivery. Page weight, transferred media and unnecessary compute are treated as product-quality questions, not invisible overhead.
The Ledger
From the first full commercial reporting year, L’INCONNU intends to publish an annual progress record showing targets, measured results, method changes and missed commitments. Targets may be refined when better baseline data becomes available, but changes should be explained rather than hidden. The current position is below.
- Material traceability
- Not measured yetTarget: strategic materials traceable by 2030
- Care or repair path
- Not measured yetTarget: every permanent product category by 2030
- Single-use plastic
- Not measured yetTarget: no virgin fossil-based plastic in client packaging by 2030
- Renewable electricity
- Not measured yetTarget: House-controlled permanent operations by 2030
- Greenhouse gases
- No baselineTarget set only after a baseline exists
- Water
- No baselineTarget set only after a material baseline exists
- Digital weight
- Measured in every releasePage-type budgets for the website; no claim about energy use