House Standards
Most of these standards are deliberately quiet. Their purpose is not to decorate the House, but to make its public behaviour consistent, traceable and worthy of trust.
Truth and provenance
Facts, settings, fictional House worlds, archival language and synthetic media should never be allowed to blur into one another. A visitor should be able to understand what is factual, what belongs to an artistic setting and what has been created by the House.
Privacy by restraint
The current pre-opening website is designed to collect as little personal information as practical. New data collection should only be added when a real service requires it, with purpose, legal basis, retention and control documented before launch.
Accessibility by design
Keyboard access, focus visibility, semantic structure, readable scaling, reduced motion and alternatives for meaningful non-text content are design requirements, not an afterthought. WCAG 2.2 Level AA is the target for the public digital House.
Digital House
Security, performance, metadata, browser behaviour, AI use and release quality belong to the architecture of the House even when visitors never notice them.
People and supply chain
As the House begins real production, its standards should extend beyond the finished object to conduct, labour conditions, subcontracting, material origin and remedy. These pages define the intended rule before scale makes ambiguity expensive.
Materials and longevity
The House intends to connect origin, making, care, repair and packaging into one record rather than treating sustainability as a separate campaign after the object has been designed.
Environmental claims
Targets are not achievements. The House should publish measurable environmental claims only when there is evidence behind the exact wording. Where evidence does not yet exist, the site should say so rather than replace data with language.
Release discipline
A public route is not finished because it renders. It should also survive refresh, direct opening, keyboard use, mobile layouts, browser history, missing media, metadata checks and the removal of optional motion. The same standard applies to quiet legal pages and major editorial experiences.