Authenticity
Authenticity should begin with what the House knows about an object, not with a hologram added at the end.
Authenticity starts with records
Before the House asks clients to trust an authenticity system, each permanent object should have a stable internal identity, production record and enough information to distinguish the object from a marketing description.
Product records
Future permanent objects should be capable of carrying a House record containing identifier, model or object name, material, production context, care information and repair history where appropriate. Public visibility can be narrower than the internal record.
Digital identifiers
QR, NFC, serial or digital-product-passport technology may support authenticity and care, but the technology itself does not prove authenticity. The House record, issuance controls and service process matter more than the token.
Counterfeit claims
The House should not publicly accuse a seller or object of counterfeiting without sufficient evidence. Brand protection must distinguish confirmed infringement from grey-market resale, inspired design, parody, editorial use and unresolved authenticity questions.
Resale and ownership
Ownership changes should not rewrite an object’s origin. If a future resale or transfer service is introduced, personal ownership data should be separated from the permanent factual object record and governed by the Privacy standard.
House-created archives
Authenticity language must not be used to make fictional House worlds appear historically verified. Artistic provenance and commercial object authenticity are related disciplines, but they are not the same thing.